Pueto Lopez promotes ecotourism through its natural attractions with the purpose to develop the tourism industry together with the ecology, without altering the environment and avoiding damage to nature.
It is noteworthy that those carrying out this tourism are mostly villagers and tourist agencies (domestic and foreign). The rides to Isla Salango or Machalilla Park is done by locals and fishermen when it comes to tour towards the sea.
Tourist spots which develop ecotourism by the traveler may be: Isla de la Plata, Machalilla National Park and Isla Salango.